Veganuary: the New Years ‘Revolution’
Christmas is around the corner, which means New Years is also around the corner, which means it’s time to start thinking about that pesky resolution for 2020. Gym membership? That’s trite. Anyway, you’ll stop going by February and you know it. So it’s time to try something new. Veganuary, for example.
In its own words, Veganuary is “a non-profit organization that encourages people worldwide to try vegan for January and beyond. During the 2019 campaign, more than a quarter of a million people took our pledge to try a vegan diet, while more than 500 brands, restaurants and supermarkets promoted the campaign, and launched more than 200 new vegan products and menus in the UK market alone.
“Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering and improving the health of millions of people.”
It’s catching on. Veganuary was recently profiled in the Washington Post. The organizers told the paper that while most people take the pledge for health reasons (copious research has demonstrated the links between meat consumption and various health problems including cancer) and concerns about animal welfare, the environmental question is becoming more central.
“This year, the environmental message is leading,” Wendy Matthews, Veganuary’s US director said. “Research shows that the single biggest thing we can do for the environment is to go vegan, so that’s a lot of the framing we’re doing.”
Indeed, the methane released into the atmosphere by livestock is a leading contributor to the potentially catastrophic trend of climate change.
Among Veganuary’s celebrity sponsors is actor Joaquin Phoenix, who says:
“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’—you can. Right now. Sign up to try vegan this January.”
Visit veganuary.com and make the pledge today.